Footprints Rarotonga rebrand

Looking for a bold, tropical brand identity that could grow from self-catering accommodation into fishing charters and island tours. The solution? A bright hibiscus flower inspired by traditional Cook Islands tivaevae. To tie it all together, I created a custom nod to the “Footprints” name by shaping the center stem into two subtle footprints. Deliverables included a complete brand identity, stationery, and digital assets.