Lead Collective

Our client produces an eco-friendly, sustainable solidwood with all of the properties of a premium hardwood. They identified that they need to revitalise the name and identity of their product. they need a new brand which reflected the values of their product and was more appealing th theur identified target market (middle income, 30+ years, eco-concious). We created the Green Seal brand which expresses these properties, and initially extended the brand across packaging, stationary, point of sale support, trade materials and press advertising.