Green Seal

Our client produces an eco-friendly, sustainable solidwood with all of the properties of a premium hardwood. They identified that they need to revitalize the name and identity of their product. They needed a new brand. This brand had to reflect the values of their product. It also needed to appeal to their identified target market (middle income, 30+ years, eco-conscious). We created the Green Seal brand which expresses these properties, and extended the brand across packaging, stationary, point of sale support, trade materials and press advertising.