All About Tea

We aimed to transform brand awareness and consumer sales for ‘Tea Totals’ sub brand ‘All About Tea’. We originated a daring brand livery that combines classic and contemporary design. Our goal was to redefine tea with unique, compelling packaging, stationery, and point of sale design.

This new design has invigorated the specialty tea sector, gaining our client access into supermarkets and other retail outlets which were previously unavailable to them.