Sailing Holidays
An established sailing company, with strong brand guidelines and a large returning client database. My main focus was to blend original brand equity with contemporary design, creating a cohesive visual identity that respects returning clients while ensuring the authentic, lifestyle-driven sailing photography remains front and centre across all touchpoints.
- Print design (annual brochures, pricing inserts, newsletters, magazines and calendars. Informational booklets including harbour guides, onboard yacht manuals and sailing maps)
- Exhibition design, Booth and display setups for boat shows and travel expos.
- Merchandise & Branding – Apparel and travel gear (clothing, luggage), onboard yacht elements (linens, travel items, and interior branded goods)
- Corporate stationary
- Print and digital advertising formats targeting returning and prospective sailors, direct mailouts, and social media campaigns,
- Bespoke illustrative maps and yacht design layouts.
- Extensive photo retouching to maximize the visual impact of fleet and destination imagery
Sara Post 